Colgate's Soap, 1919

Colgate's Soap, 1919, originally uploaded by Gatochy.

Click image for 575 x 875 size. From Taschen's "All-American Ads 1900-1919".

"Cashmere Bouquet Toilet Soap

In its flower-born fragrance Cashmere Bouquet Soap suggests the riffled treasures of an old-fashioned garden. Delicate, yet lasting; piquant, yet refined; reminiscent, yet alusive; favored by those of particular taste today, as it was in Grandmother's time.

Nor is that exquisite perfume its sole attraction, for Cashmere Bouquet Soap is luxuriant in its lather and so wholesomely pure that it is safe for baby's delicate skin. It is an economical soap too, wearing down thriftily to a tissue-like thinness, and 'hard milled' so that it does not soften and waste as do some soaps, when left wet in the soap dish."